While at Pitti market, our culture group saw many different trends. Some of the trends we saw of the people walking around were suits, vests, lightweight sweaters, rolled pants, and bright colored sneakers. For trends from the vendors we saw, Hawaiian theme shirts, eco-friendly materials, straw hats, scarves, derby and top hats, wood watches, art work printed t-shirts, converse shaped shoes, and loafers.
As a group, we have a couple different self-inflicted prejudices while seeing what the vendors at Pitti market had to offer the buyers. We see scarves on men in the winter seasons for warmth, but not on men during the spring and summer months as a simple trend. As a group, we thought it would be hard to buy scarves for men in our stores even though it is becoming a major trend here in Italy.
Another prejudice we had was towards the trend of the different types of hats that the vendors were showing. The hats they had were top, derby and fedoras. As we are from America, we are used to the sports logos and baseball hats. The more formal hats are not seen that often and a prejudice has been formed against them.
The last prejudice we had was towards the Hawaiian shirts and floral prints. As young adults, we see a Hawaiian shirt and think of an old man who is retired. If we were buyers in a younger, hipper store the Hawaiian shirts would be hard to buy for the company with our preconceived notion.
We believe we have these prejudices because of our demographic. We are not used to seeing the European trends and the backgrounds we have create these. In industry we will have to look past this and really understand the market we are trying to reach in our stores and our customer wants and needs in order to cater to them. If we are able to get past these prejudices, we will be successful in the industry.
